Automotive customer experience is, structurally, a partner experience problem. A manufacturer may invest heavily in product quality, digital configurators, and brand advertising. Partner experience is the sum of interactions, perceptions, and outcomes that a channel partner — a dealer, distributor,…
Jackie Funk, Director of Channel Marketing at Appgate, says her firm includes sales, sales engineering and marketing alignment in the first 30 days. The first 30 days represent the first big moment of truth for your channel partners in their…
Generic, one-size-fits-all content no longer suffices in today’s channel. Modern partner relationship management (PRM) platforms offer capabilities that go far beyond basic partner portals. While many organizations focus on the fundamentals, leading partner programs differentiate themselves through advanced approaches…